Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives. How models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your organization.
Most Recent Flipbooks
Companion workbook to Quarry's Experiential Segmentation Workshop.
Re-thinking the Customer in the age of #CX
Beyond The Pale - Searching for Strategically Actionable Insight
From Vulnerable to Advantaged - A Personas Typology
The Road From Insight To Innovation
Your Segmentation Model - #1 Hidden Obstacle to Exceptional CX
The Savvy Marketers Guide to Digital Experience Design Strategy
The Savvy Marketers Guide to Leading With Personas