Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives. How models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your organization.
Quarry Communications
Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives. How models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your organization.
