The Savvy Marketer’s Guide® to Leading with Personas shares three real-life success stories — and one glorious failure — of how change leaders leveraged personas to drive innovation and inspire change in four complex and very different business situations.
Most Recent Flipbooks
Companion workbook to Quarry's Experiential Segmentation Workshop.
Zombies, Phantoms, Shadows - 3 Threats to Your Experience Innovation Initiatives
Re-thinking the Customer in the age of #CX
Beyond The Pale - Searching for Strategically Actionable Insight
From Vulnerable to Advantaged - A Personas Typology
The Road From Insight To Innovation
Your Segmentation Model - #1 Hidden Obstacle to Exceptional CX
The Savvy Marketers Guide to Digital Experience Design Strategy