Here are seven segmentation-related barriers that companies need to overcome to unlock fully the promise of CX. The analysis is based on quantitative research conducted with B2B decision-makers.
Most Recent Flipbooks
Companion workbook to Quarry's Experiential Segmentation Workshop.
Zombies, Phantoms, Shadows - 3 Threats to Your Experience Innovation Initiatives
Re-thinking the Customer in the age of #CX
Beyond The Pale - Searching for Strategically Actionable Insight
From Vulnerable to Advantaged - A Personas Typology
The Road From Insight To Innovation
The Savvy Marketers Guide to Digital Experience Design Strategy
The Savvy Marketers Guide to Leading With Personas