This infographic draws on Quarry's research into existing B2B segmentation practices to identify common fail-points, and to provide step by step guidance to get past them on the road to better customer experience.
Most Recent Flipbooks
Companion workbook to Quarry's Experiential Segmentation Workshop.
Zombies, Phantoms, Shadows - 3 Threats to Your Experience Innovation Initiatives
Beyond The Pale - Searching for Strategically Actionable Insight
From Vulnerable to Advantaged - A Personas Typology
The Road From Insight To Innovation
Your Segmentation Model - #1 Hidden Obstacle to Exceptional CX
The Savvy Marketers Guide to Digital Experience Design Strategy
The Savvy Marketers Guide to Leading With Personas