The term "personas" has been rendered almost meaningless by the range of quality in research, thought and skill going into their construction. This typology offers a framework to evaluate what kind of personas you have, what kind you need, and how to get there from here.
Most Recent Flipbooks
Companion workbook to Quarry's Experiential Segmentation Workshop.
Zombies, Phantoms, Shadows - 3 Threats to Your Experience Innovation Initiatives
Re-thinking the Customer in the age of #CX
Beyond The Pale - Searching for Strategically Actionable Insight
The Road From Insight To Innovation
Your Segmentation Model - #1 Hidden Obstacle to Exceptional CX
The Savvy Marketers Guide to Digital Experience Design Strategy
The Savvy Marketers Guide to Leading With Personas