B2BMX2018

From Vulnerable to Advantaged - A Personas Typology

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About Curve Jump Curve Jump® by Quarry helps companies become more customer- centric by producing actionable insights about "the Customer" and then helping those organizations get aligned around the insights and ready for growth. Armed with a refreshed understanding of customers, the organization can strengthen brand position, reignite stalled innovation and better compete on the basis of customer experience. Members of the Curve Jump team have been helping clients with persona solutions since 1999 and have presented cases from this body of work at conferences hosted by Forrester Research, CEB (Corporate Executive Board), MarketingProfs and The Canadian Marketing Association. Glen Drummond is Chief Innovation Officer at Quarry. As part of the Curve Jump practice, Glen helps clients with strategic segmentation and customer insight programs that drive innovation and customer experience initiatives. Glen leads a fourth-year course on Creativity for BBA students at Wilfrid Laurier University in the School of Business and Economics, and he teaches the Innovation course in the University of Waterloo's Masters in Digital Experience Innovation. gdrummond@quarry.com 519.664.2999 x2226 ca.linkedin.com/in/glendrummond quarry.com Tony Mohr is Managing Director, Curve Jump at Quarry. In his role, Tony focuses on delivering great experiences for Quarry clients. Working closely with a team of innovation insight consultants, he helps to define, design and manage the delivery of strategic segmentation and customer insight programs that fuel innovation and customer experience initiatives. Tony is a graduate of the MBA program at the Richard Ivey School of Business and has extensive B2C and B2B marketing experience. tmohr@quarry.com 519.664.2999 x2245 ca.linkedin.com/in/tonycmohr quarry.com All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. © 2015 Quarry Integrated Communications Inc. Published April 2015.

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