FROM
VULNERABLE
TO ADVANTAGED
A BRAND TRANSFORMATION PERSPECTIVE
Glen Drummond and Tony Mohr assert that the term "personas"
has lost much of its power to communicate. However, interest
among corporations in becoming "customer-centric" is at an
all-time high. The moment is right for a typology of personas
that can help companies on their road to customer-centricity.
Six types of personas on
the road to customer-centricity
Glen Drummond, Chief Innovation Officer
Tony Mohr, Managing Director, Curve Jump
