B2BMX2018

The Road From Insight To Innovation

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Now you've arrived. You have one segmentation applied across the organization. It serves as an anchoring framework for ideas and action. It serves as a common scaffold for additional insights and data. It provides a shared resource for conceiving new ideas across the entire customer acquisition process. It provides the foundational insight for creating differentiating customer experiences. You're ready to innovate. INNOVATION INSIGHT KNOWLEDGE DATA MYSTERY

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