Demand Gen Report is a targeted online publication that uncovers the
strategies and solutions that help companies better align their sales and
marketing organizations, and ultimately, drive growth. A key component of the
publication's editorial coverage focuses on the sales and marketing automation
tools that enable companies to better measure and manage their multi-channel
demand generation efforts.
201.257.8528
info@demandgenreport.com
A B O UT TH E AUTH O R
ABOUT THE SURVEY
Want To Learn More?
The 2017 ABM Benchmark Survey polled 248 marketers about their account-
based marketing strategies. Almost half (40%) of respondents serve the
high tech industry, followed by 12% in professional services. Forty percent
of respondents were from companies with annual revenue of more than $25
million. The majority of respondents (37%) hold manager positions at their
companies, followed by 27% of direct-level respondents.
Andrew Gaffney is a story teller
and publisher focused on helping
brands create content that sparks
conversations with their prospects.
