The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of the Customer

October 13, 2014
Do you have zombies lurking in your customer segmentation model? Find out what they are, what dangers they pose and what you can do about them. Presenting at the Corporate Executive Board (CEB) 2014 Sales & Marketing Summit, Glen Drummond explores this Zombie Effect, the state of customer segmentation (with new research from Quarry), and how John Deere redefined their approach to customer insight.
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Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer
Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer

Product-centric companies target and count customers. Customer-centric companies reimagine the needs and mo...

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Leading With Personas
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