Making Digital Experience Pay

September 18, 2014
How do you develop a digital experience design strategy that transforms customer relationships with your brand? This case study, presented by Greg Olson of Symantec and Glen Drummond of Quarry at the 2014 Digital Customer Experience Strategies Summit, explores how Symantec moved the needle on customer abandonment through design of “The Norton Lounge” experience. The presentation explores how digital experience design can make a measurable difference on business results.
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Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience Initiatives
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Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'th...