Leading With Personas

In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the p

B2B marketers know that the path to future success is paved in customer-centricity. Product-centric marketing is the cobblestone of the past. We scoured seven sources to find the seven must have facts

The most important driver of loyalty is your customer experience. However, most organizations' CX initiatives are hindered by current conception of "the customer". The State of Segmentation survey unc

Pat Spenner, co-author of The Challenger Customer presented to animal health marketing and sales professionals at NAVC 2016 about the changing landscape of B2B buying.

"How do personas work?" In exploring this question, Quarry's Chief Innovation Officer Glen Drummond calls out a misconception that can make personas not just ineffective but harmful. You'll learn how

Get inspired and informed by 15 B2B marketing leaders. Quarry commissioned graphic recorder Kelly Kingman to capture 15 of the hottest talks from the Business Marketing Association's 2015 conference

Are you seeking to differentiate your brand brand through digital experience? This presentation will show you a proven, repeatable process model that leverages three CX design heuristics. Glen Drummon

The difference that really matters between CX leaders and practitioners is not their title, but whether they’re “building cathedrals” or just “laying bricks.” To help their organizations become more c

This case study summarizes the results of a controlled quantitative experiment surrounding the idea that design-based experience can change brand perceptions and customer behaviour. The hypothesis i

Product-centric companies target and count customers. Customer-centric companies reimagine the needs and motivations of their customers. Glen Drummond of Quarry and Todd VanTilburg of John Deere reve

Do you have zombies lurking in your customer segmentation model? Find out what they are, what dangers they pose and what you can do about them. Presenting at the Corporate Executive Board (CEB) 201

Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'the customer.' Does this just happen to poorly managed organizations, or could it happen anywhe

Marketers have access to a plethora of data. But data alone isn’t enough. The challenge is making that data understandable, and more importantly, actionable. With help from our marketing automation p

Responsive web design lets you create a single website that detects the screen size of the device viewing it and fluidly adapts site content, layout and functionality in response to fit that device. R

B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny

B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny