Leading With Personas

November 30, -0001
Presented by Glen Drummond at the 2014 MarketingProfs B2B Forum, Leading With Personas explores the insight and persona development process from four different Quarry client projects - 3 innovation stories and 1 glorious failure. For more about how business leaders use personas to drive innovation, check out: www.quarry.com/lwp.
Previous Presentation
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of the Customer
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of the Customer

Do you have zombies lurking in your customer segmentation model? Find out what they are, what dangers they ...

Next Presentation
Making Digital Experience Pay
Making Digital Experience Pay

How do you develop a digital experience design strategy that transforms customer relationships with your br...