How to Feed an Elephant: Advice for Getting Personas Right

November 30, -0001
"How do personas work?" In exploring this question, Quarry's Chief Innovation Officer Glen Drummond calls out a misconception that can make personas not just ineffective but harmful. You'll learn how to distinguish great personas from bad ones, and improve how personas are used in your firm. (Peanuts optional). Originally presented at the CEB Summit 2015.
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