Slideshare - All Slideshows

This Stream includes quarrycommunications's latest Slideshares

  • Rethinking 'the Customer' in the age of CX [infographic]

    Rethinking 'the Customer' in the age of CX [infographic]

    In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the p

    View Presentation
  • The Value of Being Customer-Centric (7 Facts)

    The Value of Being Customer-Centric (7 Facts)

    B2B marketers know that the path to future success is paved in customer-centricity. Product-centric marketing is the cobblestone of the past. We scoured seven sources to find the seven must have facts

    View Presentation
  • The 7 Segmentation Barriers to Creating Exceptional CX

    The 7 Segmentation Barriers to Creating Exceptional CX

    The most important driver of loyalty is your customer experience. However, most organizations' CX initiatives are hindered by current conception of "the customer". The State of Segmentation survey unc

    View Presentation
  • An Introduction to The Challenger Customer [Pat Spenner, CEB]

    An Introduction to The Challenger Customer [Pat Spenner, CEB]

    Pat Spenner, co-author of The Challenger Customer presented to animal health marketing and sales professionals at NAVC 2016 about the changing landscape of B2B buying.

    View Presentation
  • How to Feed an Elephant: Advice for Getting Personas Right

    How to Feed an Elephant: Advice for Getting Personas Right

    "How do personas work?" In exploring this question, Quarry's Chief Innovation Officer Glen Drummond calls out a misconception that can make personas not just ineffective but harmful. You'll learn how

    View Presentation
  • 15 of the hottest talks from BMA15, visualized

    15 of the hottest talks from BMA15, visualized

    Get inspired and informed by 15 B2B marketing leaders. Quarry commissioned graphic recorder Kelly Kingman to capture 15 of the hottest talks from the Business Marketing Association's 2015 conference

    View Presentation
  • Digital Experience Design Strategy at the CXPA 2015

    Digital Experience Design Strategy at the CXPA 2015

    Are you seeking to differentiate your brand brand through digital experience? This presentation will show you a proven, repeatable process model that leverages three CX design heuristics. Glen Drummon

    View Presentation
  • 5 Conversations for CX Leaders to Lead

    5 Conversations for CX Leaders to Lead

    The difference that really matters between CX leaders and practitioners is not their title, but whether they’re “building cathedrals” or just “laying bricks.” To help their organizations become more c

    View Presentation
  • Case study: How Symantec built engagement through design

    Case study: How Symantec built engagement through design

    This case study summarizes the results of a controlled quantitative experiment surrounding the idea that design-based experience can change brand perceptions and customer behaviour. The hypothesis i

    View Presentation
  • Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer

    Transformative Segmentation - How John Deere is renewing leadership by disrupting the view of the customer

    Product-centric companies target and count customers. Customer-centric companies reimagine the needs and motivations of their customers. Glen Drummond of Quarry and Todd VanTilburg of John Deere reve

    View Presentation
  • The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of the Customer

    The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of the Customer

    Do you have zombies lurking in your customer segmentation model? Find out what they are, what dangers they pose and what you can do about them. Presenting at the Corporate Executive Board (CEB) 201

    View Presentation
  • Leading With Personas

    Leading With Personas

    View Presentation
  • Making Digital Experience Pay

    Making Digital Experience Pay

    How do you develop a digital experience design strategy that transforms customer relationships with your brand? This case study, presented by Greg Olson of Symantec and Glen Drummond of Quarry at the

    View Presentation
  • Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience Initiatives

    Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience Initiatives

    Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'the customer.' Does this just happen to poorly managed organizations, or could it happen anywhe

    View Presentation
  • 20 Must See Charts For Modern Marketers

    20 Must See Charts For Modern Marketers

    Marketers have access to a plethora of data. But data alone isn’t enough. The challenge is making that data understandable, and more importantly, actionable. With help from our marketing automation p

    View Presentation
  • Insights From TED Marketing

    Insights From TED Marketing

    Adam Cochran, Marketing Analyst at Quarry Integrated Communications, explores the powerful marketing messages behind TED presentations by great business minds like Malcom Gladwell, Seth Godin and othe

    View Presentation
  • Marketing Automation Mind Map

    Marketing Automation Mind Map

    Marketing Automation Platforms are complex, with many features and functionality. We've created this Mind Map, which breaks down the four main components of the platforms - Managing Contacts, Managin

    View Presentation
  • Responsive Web Design - One Website for 6500 Devices

    Responsive Web Design - One Website for 6500 Devices

    Responsive web design lets you create a single website that detects the screen size of the device viewing it and fluidly adapts site content, layout and functionality in response to fit that device. R

    View Presentation
  • Six Marketing Automation Potholes To Avoid

    Six Marketing Automation Potholes To Avoid

    B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny

    View Presentation
  • loading
    Loading More...