Sourced from: Demand Gen Report's Second Annual ABM Benchmark Survey [PDF]
The buzz around ABM has been so loud for the past 18 months, it’s
understandable that some industry watchers have quickly categorized it as
overhyped. However, Demand Gen Report’s Second Annual ABM Benchmark
Survey served as a good reality check for naysayers, as it highlighted that the
majority of companies are still in the early stages of deploying account-based
tools and strategies.