The Seven Segmentation Barriers to Exceptional CX
Here are seven segmentation-related barriers that companies need to overcome to unlock fully the promise of CX. The analysis is based on quantitative research conducted with B2B decision-makers.
Rethinking the Customer in the Age of CX
This infographic draws on Quarry's research into existing B2B segmentation practices to identify common fail-points, and to provide step by step guidance to get past them on the road to better custome