Issue link: https://b2b.quarry.com/i/942501
B2B IN THE AGE OF CUSTOMER EXPERIENCE The Experiential Segmentation Workshop Preparing your B2B firm to compete in the experience economy 10 FIELD OF EXPERIENCE What we make What we sell What customers buy In the context of what substitutes and alternatives: A good name for this field of experience is: Can you now think differently about possibilities for action with respect to: Marketing content? Product innovation? Topics for research? Distribution? Business model? Network partners? B2B IN THE AGE OF CUSTOMER EXPERIENCE The Experiential Segmentation Workshop Preparing your B2B firm to compete in the experience economy 7 A ) The alignment between functional groups is impactful & effective B ) We're growing at a healthy rate C ) Our brand is differentiated D ) We sell at healthy premiums to market competitors E ) We're proactively disrupting markets F ) Our innovation program is successfully bringing new customers into the market STATEMENT B STRONGLY AGREE STATEMENT A STRONGLY AGREE STATEMENT C STRONGLY AGREE STATEMENT E STRONGLY AGREE STATEMENT D STRONGLY AGREE STATEMENT F STRONGLY AGREE Business Model Health Check STRONGLY DISAGREE 1 1 1 5 5 1 5 5 5 5 1 1 11194_Q_Workbook_printers.indd 14-15 2018-02-12 4:20 PM