Glen Drummond is Chief Innovation Officer
at Quarry. Glen helps clients with strategic
segmentation and customer insight programs
that drive innovation and customer experience
initiatives. Glen teaches the Innovation course
in the University of Waterloo's Masters in
Digital Experience Innovation.
gdrummond@quarry.com
519.664.2999 x2226
ca.linkedin.com/in/glendrummond
quarry.com
Further Reading & Resources
We have assembled a workshop site where you can:
• Download copies of the worksheet exercises for a follow-up
discussion with your colleagues
• View and download workshop slides
• Read more about the benchmarking research
• Download articles related to the topics covered in the workshop
• Get back in touch with Quarry's Innovation Insights team
www.quarry.com/age-of-the-customer
THE EXPERIENTIAL
SEGMENTATION
WORKSHOP
B2B IN THE AGE OF CUSTOMER EXPERIENCE
Preparing your B2B firm to
compete in the experience economy
Glen Drummond, Chief Innovation Officer
11194_Q_Workbook_printers.indd 2-3 2018-02-12 4:20 PM
