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Glen Drummond is Chief Innovation Officer at Quarry. Glen helps clients with strategic segmentation and customer insight programs that drive innovation and customer experience initiatives. Glen teaches the Innovation course in the University of Waterloo's Masters in Digital Experience Innovation. gdrummond@quarry.com 519.664.2999 x2226 ca.linkedin.com/in/glendrummond quarry.com Further Reading & Resources We have assembled a workshop site where you can: • Download copies of the worksheet exercises for a follow-up discussion with your colleagues • View and download workshop slides • Read more about the benchmarking research • Download articles related to the topics covered in the workshop • Get back in touch with Quarry's Innovation Insights team www.quarry.com/age-of-the-customer THE EXPERIENTIAL SEGMENTATION WORKSHOP B2B IN THE AGE OF CUSTOMER EXPERIENCE Preparing your B2B firm to compete in the experience economy Glen Drummond, Chief Innovation Officer 11194_Q_Workbook_printers.indd 2-3 2018-02-12 4:20 PM

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