BEYOND
THE PALE
A BRAND TRANSFORMATION PERSPECTIVE
Glen Drummond asserts that cognitive science offers a powerful
lens through which to view some of the most trenchant issues in
innovation, customer experience design and the threat of industry
disruption. As a consequence, the current definition of "best
practice" in marketing segmentation needs to evolve, he argues.
Searching for strategically
actionable insight
Glen Drummond, Chief Innovation Officer
