B2BMX2018

The Road From Insight To Innovation

Issue link: https://b2b.quarry.com/i/938754

Contents of this Issue

Navigation

Page 1 of 6

The road from insight to innovation. The pressure to innovate and the pressure to deliver a distinctive, branded customer experience is immense in today's hyper-competitive economy. It is quite clear—based both on the innovation literature and the observed experience of our clients—that a strategic segmentation framework should be grounded on consumer ethnography, embody quantitative understanding of patterns and be structured to serve the decision-making needs of people working across the entire customer acquisition process. It's also clear from Quarry's study of the present state of segmentation in North American enterprises that this pre-requisite condition is relatively rare and those organizations that pursue this type of initiative stand to gain competitive advantage. What we share in the following pages is a roadmap to achieve this initiative and a view into how we'll lend you our expertise along this journey. INNOVATION INSIGHT KNOWLEDGE DATA MYSTERY

Articles in this issue

view archives of B2BMX2018 - The Road From Insight To Innovation