The road from insight to innovation.
The pressure to innovate and the pressure to deliver a distinctive, branded customer experience is immense in
today's hyper-competitive economy. It is quite clear—based both on the innovation literature and the observed
experience of our clients—that a strategic segmentation framework should be grounded on consumer
ethnography, embody quantitative understanding of patterns and be structured to serve the decision-making
needs of people working across the entire customer acquisition process.
It's also clear from Quarry's study of the present state of segmentation in North American enterprises that this
pre-requisite condition is relatively rare and those organizations that pursue this type of initiative stand to gain
competitive advantage.
What we share in the following pages is a roadmap to achieve this initiative and a view into how we'll lend you
our expertise along this journey.
INNOVATION INSIGHT
KNOWLEDGE DATA MYSTERY