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About this guide
e Savvy Marketer's Guide to Leading with Personas was written by Glen Drummond,
with key contributions by Mo Oishi, Diana Wiffen, Tony Mohr and Richard Hill.
If you'd like to learn more about discovering, refining and sharing actionable
insight, we offer the Savvy Marketer's Guide to Digital Experience Design Strategy
(quarry.com/experiencedesign), a companion guide to the one you're reading now.
It introduces techniques that complement and enrich the use of personas. You can
download it for free.
About Quarry
Quarry transforms brands for complex businesses. We specialize in serving savvy
marketers at two inflection points in their business lifecycle. For brands poised for
expansion, our Growth Curve™ offer accelerates growth to deliver maximum competitive
advantage and measurable results. For brands facing disruption, our Curve Jump™ offer
delivers strategically actionable buyer insight to reignite stalled innovation and redefine
brand advantage. Winner of MarketingProfs' 2013 B2B Agency of the Year, Quarry works
with leading brands such as John Deere, eBay, Acklands-Grainger, Purolator, Primus
Business Services and Syngenta Canada, among others.
Visit quarry.com to learn more or join the conversation @Quarry.
THE SAVVY MARKETER'S GUIDE TO LEADING WITH PERSONAS
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical,
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© 2014 Quarry Integrated Communications Inc. Curve Jump™, Growth Curve™ and Savvy Marketer's Guide
®
are trademarks of Quarry
Integrated Communications Inc. Published October 2014.