ICON STYLE GUIDE INTEGRATED SELLING MACHINE
2
Introduction
This guide will provide you with the knowledge and tools you need to ensure
the consistent use and construction of our icon direction going forward.
This new library will help us achieve a flexible and unified look and feel that
will be both engaging and exciting for our audiences. All the icons are easily
understood, scannable and streamlined so that they can work across a variety
of media. They add a rich visual texture to our identity system and help
us cue functions, identify topics and illustrate complex ideas in simple ways.
