What a great few days of #B2B, #ABM and #DemandMarketing learning at #B2BMX. Thanks to @B2BMX for hosting such a great event!
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TOP MOMENTS FROM #B2BMX 2020, DRAWN LIVE.
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Check out some of the best insights captured by @KingmanInk during the second day of #KeynoteInks!
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![This is it! All the best tweetable learnings from @B2BMX as retold by @KingmanInk in #KeynoteInks. Relive the insights in just 2 minutes!](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FoSwzDZGuk6yv21HLpVGuZh.jpg&size=1&version=1676389591&sig=b61c0160211ccaf1c03ea5f3b0f2417d&default=hubs%2Ftilebg-videos.jpg)
This is it! All the best tweetable learnings from @B2BMX as retold by @KingmanInk in #KeynoteInks. Relive the insights in just 2 minutes!
![@B2BMX nuggets of wisdom from Sam Kuehnle of @blackbaud (via @rollworks): "Rewards take risks. Never stop experimenting."](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FsST7k3SAU8cBTruD8wZKHD.jpg&size=1&version=1665679078&sig=4058de6431371d414809b50b1e471580&default=hubs%2Ftilebg-videos.jpg)
@B2BMX nuggets of wisdom from Sam Kuehnle of @blackbaud (via @rollworks): "Rewards take risks. Never stop experimenting."
![#WordsToLiveBy in business and life from @lizgiorgi (via @ericamakUP) at @B2BMX: "I give you permissionto do less. Do more of what matters."](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2F38QxtF4oA4J1oGpK4jw54k.jpg&size=1&version=1665679078&sig=c99bc7f7e04291e2ad30919df6ce2437&default=hubs%2Ftilebg-videos.jpg)
#WordsToLiveBy in business and life from @lizgiorgi (via @ericamakUP) at @B2BMX: "I give you permissionto do less. Do more of what matters."
!["Account selection is SO important to #ABM success. Put more effort into this activity early."](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FWPjBGimXDbjotxQeBZvmgw.jpg&size=1&version=1665679078&sig=c08f0f8b75aa5be14a03fc5cdce3c7e1&default=hubs%2Ftilebg-videos.jpg)
"Account selection is SO important to #ABM success. Put more effort into this activity early."
![At @B2BMX with our own ABM expert, Meredith Fuller (via @RHsays). To get your #ABM journey right, sometimes you need to slow down to go fast](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2Fbm987HqMu7maLL7NS9Qoyy.jpg&size=1&version=1665679078&sig=e7cd6c47a5fa14c1f1dacd9906778dbe&default=hubs%2Ftilebg-videos.jpg)
At @B2BMX with our own ABM expert, Meredith Fuller (via @RHsays). To get your #ABM journey right, sometimes you need to slow down to go fast
![@B2BMX from Dan Martinez at @OCTanner: "It's tempting to go big with your early #ABM efforts. But don't. You need to stay focused."](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2F3KGk9tNDmysaL6D6QuCyP4.jpg&size=1&version=1665679078&sig=dc9b19218e7f64ac4ae31804e318aa78&default=hubs%2Ftilebg-videos.jpg)
@B2BMX from Dan Martinez at @OCTanner: "It's tempting to go big with your early #ABM efforts. But don't. You need to stay focused."
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![Dan Martinez from @OCTanner "When setting out on your #ABM journey, it's just as important to establish what it is NOT as much as what it is](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FvC4Zv5C1dnMFpvAZ2UU2Aw.jpg&size=1&version=1665679078&sig=21848e3afea64545e2500cb8e5f5084b&default=hubs%2Ftilebg-videos.jpg)
Dan Martinez from @OCTanner "When setting out on your #ABM journey, it's just as important to establish what it is NOT as much as what it is
![Sage advice from @soonastudios: Throw away your old socks! Don't keep content for SEO when it's irrelevant, old & ugly](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FBQ97WLeBw8XyS9NwbpygtS.jpg&size=1&version=1665679078&sig=30cab4aedd62087e79d4b61ed2349f30&default=hubs%2Ftilebg-videos.jpg)
Sage advice from @soonastudios: Throw away your old socks! Don't keep content for SEO when it's irrelevant, old & ugly
![Panel truths at @B2BMX via @jbbattaglia @Tom_W_Brewer @djp55 Don't create piles of content garbage. Do less and have it mean more.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FK5uxbrVUsGFdb2TF8wNeLc.jpg&size=1&version=1665679078&sig=497a3604456d69e70dfe8aa3eaa6ce3b&default=hubs%2Ftilebg-videos.jpg)
Panel truths at @B2BMX via @jbbattaglia @Tom_W_Brewer @djp55 Don't create piles of content garbage. Do less and have it mean more.
![@PamDidner at @B2BMX reports AI is only in the beginning stages...Super AI will be smarter than humans! (via @lisasharapata)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FJ5uc5XY7FDrGD9Tt9HhMbG.jpg&size=1&version=1665679078&sig=a4fafef635d780f258e33191e2a1a63b&default=hubs%2Ftilebg-videos.jpg)
@PamDidner at @B2BMX reports AI is only in the beginning stages...Super AI will be smarter than humans! (via @lisasharapata)
![From @B2BMX @PamDidner via @djp55: Info is the commodity, insight is the value. AI distills the info & humans create the insights.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FEaEiPKhnfTrXWz6o6AQpEC.jpg&size=1&version=1665679078&sig=d34c35f62d660f29739e39c5fa034fb0&default=hubs%2Ftilebg-videos.jpg)
From @B2BMX @PamDidner via @djp55: Info is the commodity, insight is the value. AI distills the info & humans create the insights.
![A simple insight from @B2BMX via @masha3003 & @Intuit...To keep your bottom line happy, delight your customer.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FSb5kvWU4PbQMKAL6xaWXUD.jpg&size=1&version=1665679078&sig=62f7b4882a5ab75e3e063f8e292be372&default=hubs%2Ftilebg-videos.jpg)
A simple insight from @B2BMX via @masha3003 & @Intuit...To keep your bottom line happy, delight your customer.
![We had an amazing day at @B2BMX yesterday. Check out the day 1 recap created by @KingmanInk!](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FAWFu9HCCC8vEG7amTiZHT2.jpg&size=1&version=1665679078&sig=7989664298bbdb89678a26c932358326&default=hubs%2Ftilebg-videos.jpg)
We had an amazing day at @B2BMX yesterday. Check out the day 1 recap created by @KingmanInk!
![Avoid the mediocre middle in #marketing. @_ryanbrown_ at @B2BMX asks, if you remove logos on content, could you tell the difference?](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2Fhjo77Q46jKW5dctur4DQe9.jpg&size=1&version=1665679078&sig=cc538deae4d930fd169c9b10151ca880&default=hubs%2Ftilebg-videos.jpg)
Avoid the mediocre middle in #marketing. @_ryanbrown_ at @B2BMX asks, if you remove logos on content, could you tell the difference?
![Great millennial insights by the @isocialfanz: More conversations, curated live events, personalized direct mail, and overall...AUTHENTICITY](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FLpiLsjGJF6WZszKZwmf6gG.jpg&size=1&version=1665679078&sig=7a925fb0e4727c3d1ae825e18932d39c&default=hubs%2Ftilebg-videos.jpg)
Great millennial insights by the @isocialfanz: More conversations, curated live events, personalized direct mail, and overall...AUTHENTICITY
![More #storytelling, please! @iSocialFanz says creating story-first experiences that people can relate to is the key in #B2BMarketing #B2BMX](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2F7ZVQ5gUFSU9XXK3LypY7Pd.jpg&size=1&version=1665679078&sig=562f0b17d5b3d72a8f7cc84d172d7943&default=hubs%2Ftilebg-videos.jpg)
More #storytelling, please! @iSocialFanz says creating story-first experiences that people can relate to is the key in #B2BMarketing #B2BMX
![B2BMX wisdom from @4markb & @roxydigital: Every single experience someone has with your brand should surround them in a cloud of options](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2Fofb7p7P67fXtRNWgdtB6Su.jpg&size=1&version=1665679078&sig=1f031571f28e9f2c9430ae45676b278c&default=hubs%2Ftilebg-videos.jpg)
B2BMX wisdom from @4markb & @roxydigital: Every single experience someone has with your brand should surround them in a cloud of options
![Get the right leads with the right strategic plan. Take advantage of preview text in emails & raise CTR by up to 30%.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FNd4Ce18r2n4enZTMk9i9Sy.jpg&size=1&version=1665679078&sig=43fd09029b1d5aca60381f427144fae0&default=hubs%2Ftilebg-videos.jpg)
Get the right leads with the right strategic plan. Take advantage of preview text in emails & raise CTR by up to 30%.
![When building your messages, try to leverage working memory. @corpv reports it will optimize attention & effectiveness. @B2BMX via @erikawg](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FZypNJLobiSYSKeWNczRyBc.jpg&size=1&version=1665679078&sig=9205c711fa70fc49cc9ff21f10d6467c&default=hubs%2Ftilebg-videos.jpg)
When building your messages, try to leverage working memory. @corpv reports it will optimize attention & effectiveness. @B2BMX via @erikawg