Another successful year of @B2BMX is in the books!
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"That’s not a bot problem, that’s a human problem."
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"Advertising is a tax paid by the unremarkable"
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DBM (Deal Based Marketing) on the rise in 2023
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Effective B2B marketing messaging = credible to your customers & defensible against your competition
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Despite any circumstances, content is key
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Be careful and thoughtful when scaling with AI
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Building a brand and demand takes time.
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Creativity is not tied to budget. You just need to play your hand.
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Takeaways on B2B marketing to SMBs
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5 steps to stellar #ABM results
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2 to 3 contacts = not enough. These days, think 10+!
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Real spy tactics for #B2B sales
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Uncertain times require you to focus on the fundamentals.
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Don’t play Marco Polo with your marketing
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Which breed of dog is your #ABM?
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AI: the tool marketing content producers desperately need as clients seek more of everything
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